I was born and raised in a small city in the southern Netherlands, surrounded by flat farmland and forests. After meeting the love of my life on a summer holiday in Spain, I moved to Denmark in 2002, one of the few countries in the world with even less impressive hills than my home country. Having lived my entire life in places where

switchbacks and curvy roads are rare, I have learned to truly appreciate such roads. Whenever I encounter a scenic, twisty road, I find myself in the moment, enjoying every second. I started 360 ROADBOOKS and, subsequently, The Drive Alliance and NÜR-BCY to share this passion with you.

My first book – 360 NÜRBURG – was released in 2020, but the story of 360 ROADBOOKS started many years earlier.

As a kid, I wasn’t exactly a model student. I didn’t pay much attention in class, and my grades were barely sufficient to get me into college. But I was curious, I loved to learn, and I yearned to see and experience new things. I thrived when given the freedom to focus on the things that interested me. Home assignments gave me that freedom. I would spend days drawing, writing, and looking for images I could use in the booklets I created.

Neither my parents, my friends, nor most of my family were interested in motorised vehicles. But for some reason, I have been fascinated with cars, bikes, planes, and military equipment ever since I can remember. Even so, the concept of a road trip was foreign to me. Before the age of 18, the closest I came to a road trip was the long, boring bus trips from the Netherlands to our summer holiday destination. But as soon as I got my driving licence and tasted the freedom to go wherever I pleased, whenever I pleased (including the Nürburgring), I was addicted. Of course, obligations and money put restrictions on this addiction, but the seeds were sown.

I discovered photography when I was 19. I lived in a beautiful suburb south of Aarhus, surrounded by gentle hills and forests. In my spare time, I often wandered for hours through the city and forests, taking pictures of everything that caught my eye – landscapes, animals, architecture, people, sports, and cars.

In 2018, I unexpectedly discovered an opportunity to start a business that I could truly be passionate about. Putting two and two together, I decided to make an illustrated roadbook for like-minded motoring and road trip enthusiasts. As I was visiting the Nürburgring race track every month or so, it felt logical to focus on the beautiful Eifel region in Germany. 360 NÜRBURG was released in 2020, and it became an unexpected success. It sold out in the first year after its publication, and the positive comments and reviews I received lit a fire in me that burns to this day.

I have published several books and other merchandise for motoring enthusiasts since 2020, and hope to continue doing so for many years to come. With your support, I can continue to create these unique products and share the joy of being on the road with you.

The journey is the destination. Hit the road!